Burger King is trying to raise awareness about the issue, and explaining it in a YouTube video using The Whopper. The store decides to change Whopper prices to determine to how fast the customers will receive them: $4.95 for slow MBPS, $12.95 for faster service, and $25.99 for the fastest service.
That being said, many of you guys might have heard by now that the rules of net neutrality have been repealed and we're sure that some out there are confused. Unfortunately, net neutrality can be a lot to wrap your brain around, and that makes it hard to mobilize people to pressure their senators and representatives to actually do something about it. "It's ready but you can't give it to me?" one angered customer said, CNN Money noted. Burger King isn't an internet service provider, of course, so it applied the same principles to fast food. Perhaps Burger King's time would be better spent on working to reduce the 36 percent obesity rate in this country rather than hawking its 37g fat-Whopper under the guise of "net neutrality". However, we feel we should point out that Burger King's tagline for decades was the decidedly anti-uniformity message "Have it your way".
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The video - called "Whopper Neutrality" - has hit more than 1.1 million views on YouTube. After asking several random strangers on the street what net neutrality was (and not getting very clear or informed responses), the fast food giant takes us into a location converted for a social experiment of sorts.
This week, Montana became the first state to bar telecommunications companies from receiving state contracts if they interfere with internet traffic or favor higher-paying sites or apps.
At the end of the ad, the Burger King mascot appears to mock Pai by drinking out of a Reese's candy mug similar to Pai's. But despite the outcome of the vote, supporters of net neutrality believe the fight to save it is not yet over.