Cambridge-based Redux bought by Google

Adjust Comment Print

This will allow mobile devices to free up space for other components, like batteries. The transfer of shares between NVF Tech Limited, the holders of Redux and Google was confirmed on the 13th of December, last year.

United Kingdom tech startup Redux has been acquired by technology giant Google.

Google won't say how much they paid for the company, and honestly, who cares.

In 2006 it acquired video-sharing platform behemoth Youtube for a deal exceeding $1.5 billion (£1.2 billion).

Google did not provide Bloomberg with any details, including purchasing price or other acquisition information. The actual deal was reportedly made in August 2017. The company had 178 granted patents, according to its LinkedIn page.

The Verge tested startup's technology previous year on a tablet.

Cambridge-based Redux bought by Google
Google acquires UK technology start-up Redux

The US tech giant snapped up Cambridge firm Redux which can turn screens into speakers using haptic feedback. The sound quality is said to be "decent". The company had under 50 employees. The acquisition could prove useful to Google, and could change the way it designed its future Pixel smartphones. It had raised $5 million in Series B funding from Arie Capital on March 22nd, 2017.

So far, Redux has only been able to use its technologies inside PCs and some auto infotainment systems - but that could be about to change.

If Google decides to use Redux's display-speaker technology on its future Pixel phones, the company could achieve a better bezel-less design without removing front-facing speakers.

It remains to be seen what Google's plans are for this technology.

While no one was paying attention at the end of 2017, Google swooped in and purchased a company in the United Kingdom called Redux that has a couple of pretty unique ideas around display panels.

This appears to be the latest in a string of takeovers from the tech conglomerate.

Alligators survive United States brutal cold by poking noses through ice
This includes two alligators that were used as "guard animals" by N.C. drug dealers. See ya later, alligator! Most are found in the southeastern corner of the state.


Comments