Italian Brothers Beat Apple in Court, Allowed to Name Company 'Steve Jobs'

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Now that the company can officially call themselves Steve Jobs, they're free to market and talk about it.

But don't worry - while such phones would appear to contradict everything Steve Jobs stood for, the Barbatos insist their electronics will honor their lofty name.

An Italian clothing company has won the right to use the name of Apple co-founder, the late Steve Jobs.

According to La Repubblica Napoli (via The Verge), the brothers in 2012 noticed Steve Jobs' name was not trademarked by Apple, so they chose to start their own clothing and accessory company named after the co-founder.

As per la Repubblica Napoli, Apple specifically chose to sue the Barbato brothers over the logo they were using to promote the brand which consisted of a stylized "J" with a bite taken out of its side and an Apple-like leaf poking out over its head. And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm. That is not all as there also is the leaf at the top of "J" just as it in with the Apple logo.

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According to Italian reports, the pair were surprised that Apple had not trademarked the name of Apple's founder, who died in 2011, and registered the name in Europe. Therefore the company is not is not ripping off Apple's iconic logo and upheld the brother's trademark. The Italian company's logo is a simple "J" with a bite taken out of it.

'We are working on a line of highly innovative electronic devices, projects we have been working on for years, ' the pair said.

We could end up seeing a Steve Jobs smartphone and tablet, and most likely they would run Android.

Steve Jobs must be destroying his black turtlenecks in the big Apple Store in the sky right now.