Google to Pull YouTube from Amazon Echo Show, Fire TV

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"... Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products". "Especially when the Apple TV 4K is capable of delivering 4K, HDR, Dolby Vision and 5.1 sound from so many other applications - including iTunes and Netflix".

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", said Mark Eamer, Vice President of Prime Video.

The problem in the past several years is that Apple TV has been more expensive than the competition while being stuck in the 1080p world and lacking access to a key streaming service - Amazon Prime Video.

The rivalry between Google and Amazon has heated up as the search giant and online retailer have moved quickly into hardware and internet services.

Tech firms have their own way of engaging in a fight. The streaming devices also offer free, ad-supported channels such as TubiTV, PBS and Crackle and network TV apps (NBC, ABC, FX), which can only be seen with proof of a cable subscription and access to recent movies.

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Amazon and Google are in a tumultuous relationship and signs of discord have reached their peak as Google has stated that it won't allow Amazon streaming devices such as Fire TV and Fire TV Stick from accessing YouTube from January 1st 2018. The more Apple TVs the company gets into living rooms, the more people are likely to rent or buy movies and TV shows, or buy an app to play on their TV. And although Apple's services business is growing, it doesn't have much overlap with the core offerings of Google and Amazon. As you might know Nest is now a Google subsidiary.

All of which means that Amazon and Google can safely invest in the Apple ecosystem, without fear that they're creating an existential threat.

These kinds of disputes can be confusing for consumers who probably just want to watch the things they like on the devices they've bought.

"Echo Show and Fire TV now display a standard web view of and point customers directly to YouTube's existing website". Now they are not available direct from Amazon, although earlier this year the company did briefly list the latest version of the device for sale on its United States site (but it has since been removed).