Amazon offers prime membership service for free global shipping and video streaming

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Finally, to use Prime Now you'll need to be a member of Amazon's $99-a-year Prime service, which beside delivery perks also offers access to streaming movies, TV shows, music, and more.

Since its launch, Amazon Handmade has grown to encompass 10 categories (including Jewelry, Home & Kitchen, Stationery and Party Supplies) from thousands of artisans across more than 30 countries.

The United States of America, based firm arrived in Singapore, its initially showcase in Southeast Asia, in the month of July at first offering Prime Now, its web-based business benefit with an electric two-hour conveyance window. Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

Streaming service Amazon Prime Video and gaming subscription service Twitch Prime are bundled as part of the membership.

However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free global shipping on orders above $60.

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Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market.

Mr Ghani noted that Singapore customers are "hyper-connected and mobile-first" but declined to comment on whether a local Amazon online store is forthcoming.

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore. "Whether Amazon will be able to retain them and turn them into loyal customers will depend on the consistency of its service quality and if Amazon can provide more value to their customers that they are otherwise unable to get from other retailers".

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