YouTube is finally removing child exploitation videos

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Video-streaming giant YouTube is moving to crackdown on videos that depict children in disturbing situations.

In a statement emailed to NBC News, Chism said that YouTube updated its community guidelines on November 16, and later that day the channel was terminated after users flagged the videos on the site's "YouTube Kids" App. Chism said he was unaware his videos were being shown on the app.

YouTube reiterated its recent toughening of its guidelines for kids programming, noting in the past week it had disabled comments on "thousands of videos" that could be targeted by predators and shut down "hundreds of accounts" of users posting predatory comments. YouTube was slow to respond to reports, with one video in particular being cited, removing only 5 of the comments until the BBC reached out to them weeks later, after which 23 comments were responded.

According to reports, the eve of Black Friday saw several global brands pull out their advertisements on the channel after they found out that their ads were appearing side-by-side with pedophile videos.

The development comes just two days after YouTube announced a campaign to prevent inappropriate content and comments on its kids programming.

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If the user is signed in while reporting a video, it will also be blocked from the YouTube Kids app, the company said in a statement.

"We're wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right", Wright concluded.

Mars said: "We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content. Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google". "We have stringent guidelines and processes in place and are working with Google and our media buying agencies to understand what went wrong".

Despite that, it hasn't been enough to convince advertisers and concerned watchers. Since it started this policy in June, the company has removed ads from 3 million videos and further strengthened the application of that policy to remove ads from another 500K violative videos. "We have suspended all of our YouTube advertising with immediate effect".

"Government intervention is vital to protect children from the moment they sign up to social networks". The firm has often shirked responsibility for this, in a manner similar to Facebook and Twitter, claiming that it can not police the content posted on their platforms.