But the numbers that most Apple watchers were focused on were those outlining what the company expects to see for the next quarter.
IPhone sales were once again top of mind when Apple released the earnings report for its fiscal fourth quarter Thursday, and the company didn't disappoint investors: Apple sold 46.7 million iPhones during its most recent quarter, which is 1.2 million more than during the same time a year ago.
Apple Inc forecast revenue for the holiday shopping-quarter largely above market expectations, allaying investor concerns about production delays on the eve of the launch of the highly anticipated iPhone X. Revenue hit $3.23 billion in the last quarter, up 36 percent year-over-year. The Whisper number is the Street's unofficial view on earnings. The company said its services business generated record revenue of $8.5 billion in the fiscal fourth-quarter, up 34% from a year earlier. Last year Apple saw growth on all product unit sales between the holiday seasons, but a drop between summers. The Company posted quarterly revenue of $52.6 billion, an increase of 12 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.07, up 24 percent.
Apple's market capitalization of about $868 billion makes it the world's most valuable publicly traded company.
Some Chinese re-sellers, however, said they already cancelled pre-orders for the iPhone X, concerned there wouldn't be enough of a supply bottleneck to allow them to charge a steep premium - despite some worries about long waits. The company is also set to sell the HomePod, a Siri-powered speaker to answer both Amazon's Echo line and Google's Home speakers.
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According to the reports, Where the primary requirement for iPhone X has been the title of extremely consideration and the announcement of the iPhone 8 had been satisfied with shorter than the magnificent sale.
With its new iPhone X launching Friday, Apple is setting the ambitious goal for itself of reinventing the smartphone as strives to fend off fierce competition from rivals, especially in China. The iPhone 8 went on sale a week before the end of the September quarter, and contributed to fiscal fourth-quarter results.
"The ramp for iPhone X is going well", said Cook.
It's the first time that Apple has staggered the release of new handsets that were unveiled at the same time.
The iPhone is the main profit driver for Apple, accounting for more than half its revenues, and importantly is the cornerstone for the ecosystem of other devices and services. Apple's research and development spending climbed 17% in the three months through September to $3 billion.