Fox News drops Roger Ailes' 'Fair & Balanced' slogan

Adjust Comment Print

According to NY magazine, the decision was made by Fox News co-president Jack Abernathy.

The conservative-leaning cable news channel is dropping the "Fair & Balanced" slogan that it has attached to its brand ever since it launched in 1996, according to NY magazine.

While we've spent the previous year being distracted by a continuous, raging dumpster fire of terrible news, Fox News quietly moved away from its iconic "Fair and Balanced" slogan and no one really noticed.

One unnamed insider told the magazine that the phrase had "been mocked", while another said that it was "too closely associated with Roger". A banner that doesn't toe the party line?

No longer tagged as "Fair & Balanced". A job candidate who went to one'a those liberal arts schools? "He would say, "The news is like a ship. If you take hands off the wheel, it pulls hard to the left"'".

It appears that Fox News has made a decision to get rid of the slogan that the network is most identified with and has been its calling card for two decades.

US consumer prices slipped 0.1 percent in May
Economists polled by Reuters had forecast the CPI unchanged last month and advancing 2.0 percent from a year ago. Power generation rose by 5.4 per cent in April, down from 14.4 per cent expansion in April a year ago .

Submit your Newswire tips here.

The old slogan has been used since Ailes founded the cable news network back in 1996.

Ailes would also use "fair and balanced" as a measuring stick on whom to hire.

In the annals of modern advertising, "Fair & Balanced" will be considered a classic. Or, as Sherman described it: "Ailes' cynical genius at its most successful".

In a statement to Mediaite, a FOX News spokesperson confirmed that the network hasn't used the slogan in external marketing or on-air promotions since August 2016, but said "the shift has nothing to do with programming or editorial decisions".