Google hires Apple chip architect: are custom chips coming to Pixel phones?

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The current version of the Pixel phone, which Google announced in October, uses a processor made by Qualcomm. Some even speculated that Google was collaborating with MediaTek on the project.

According to Variety, Google has hired Manu Gulati, a former Apple engineer, to help it create its own chips. This move appears to be paving the way for a shift in focus to develop new SoC designs for the Google Pixel. Let that sink in!

It's no secret that Apple's A series chips are exceptional performers. The Pixel devices may not be the best performing devices in the Android world in every metric, but they stood their ground against the competition of their time.

The Essential Phone will be a Sprint exclusive
Essential Products was founded by Andy Rubin, co-founder of Android, the world's most widely used operating system. The company is now the nation's No. 4 mobile carrier, ranking behind Verizon , AT&T, and T-Mobile.

Google is getting serious with its hardware business and it started a year ago with the Pixel and Pixel XL, two devices that define what it believes Android smartphones should be. If Variety is accurate, Google is betting either on the Pixel line's continued growth or is willing to take the likely financial hit that comes with making chips in smaller batches. He has worked at Apple on chip development for about eight years, but his LinkedIn profile shows he just joined Google. He is credited as the inventor in 15 patents, including one that has to do with Apple Pay and storing fingerprints, as well as those related to "fundamental chip architecture".

With Snapdragon chips no longer being exceptional, we hope Google can bring something special to the market.